Brewing sake is part of Japanese traditional culture, requiring skillful incorporation of the seasonal cycle and the power of nature. Over a hundred years since it was founded in 1909, Chigonoiwa has steadfastly produced locally-brewed sake in Toki-City in the Tono area, which is well-suited to sake brewing. Based on its corporate philosophy, Chigonoiwa constantly strives to pass on the traditions while challenging itself to innovate with a flexible spirit to meet the needs of the times, leading to the creation of a new tradition.