The roots of Hirata Sake Brewery date back to the Edo period (1769). Its predecessor was a merchant who ran a beard oil and candle shop in the center of Hida, Takayama. Entering the Meiji era, the 5th generation founded the brewery.
Since then, we have been studying and brewing sake with the belief that sake is something that is raised, sometimes strictly but always with love.

What is important for sake? We think it's the climate and people of the area. Sake is created by the hands of the brewer, with the rice, water and fermentation that come from the land each year. One can say these are gifts from heaven. When these qualities are woven together, it creates harmony within the sake.

Hirata brewery is defined by Ise’s water and Hida’s climate and the rice from each location, “Isehikari” and “Hidahomare.” Our brewing technology had been developed through our tradition.